One area that seems to cause tremendous confusion for brands trying to enforce their MAP (Minimum Advertised Price) pricing on Amazon is in what Brand Registry 2.0 will, and will not do for them. Lets dive into the reality of the situation. Amazon began offering...read more
BEATING BLACK FRIDAY: How brands can survive the biggest shopping day of the year without falling prey to unauthorized sellers online!
Introduction For nearly a half century, Black Friday has been known as the biggest shopping day of the year in the United States.i Falling on the day after Thanksgiving, it is the unofficial start of the Christmas shopping season and has long been a critical sales day...read more
BREAKING THE AMAZON CODE. . . . . . . . . . . . . how successful companies are winning the war against unauthorized sellers, counterfeiters & hijackers!
Introduction E-Commerce enforcement (or “E-Enforcement”) is an industry born of necessity. As online marketplaces proliferated over the last twenty years, so too did an E-Commerce underworld. Just like thieves that operate in the physical world, these cyber-thieves...read more
Introduction Nearly 25 years after its modest beginnings as an online bookstore, Amazon has become the ubiquitous leader in offering the lowest prices on nearly any item you could ever wish to purchase. In fact, the company currently offers over 562 million different...read more
INTRODUCTION Unauthorized sellers in online marketplaces are the scourge of popular brands today. No matter how tightly a brand controls its supply chain, products still seem to make their way to retailers the brand never vetted or sanctioned. Unfortunately, those...read more
INTRODUCTION & BACKGROUND Over the course of a few decades, we have witnessed the proliferation of a truly global economy. The impetus for this shift is likely the rise of E-Commerce, although other factors, such as vastly improved shipping logistics and...read more