One area that seems to cause tremendous confusion for brands trying to enforce their MAP (Minimum Advertised Price) pricing on Amazon is in what Brand Registry 2.0 will, and will not do for them. Lets dive into the reality of the situation. Amazon began offering...read more
BEATING BLACK FRIDAY: How brands can survive the biggest shopping day of the year without falling prey to unauthorized sellers online!
Introduction For nearly a half century, Black Friday has been known as the biggest shopping day of the year in the United States.i Falling on the day after Thanksgiving, it is the unofficial start of the Christmas shopping season and has long been a critical sales day...read more
BREAKING THE AMAZON CODE. . . . . . . . . . . . . how successful companies are winning the war against unauthorized sellers, counterfeiters & hijackers!
Introduction E-Commerce enforcement (or “E-Enforcement”) is an industry born of necessity. As online marketplaces proliferated over the last twenty years, so too did an E-Commerce underworld. Just like thieves that operate in the physical world, these cyber-thieves...read more
Introduction Nearly 25 years after its modest beginnings as an online bookstore, Amazon has become the ubiquitous leader in offering the lowest prices on nearly any item you could ever wish to purchase. In fact, the company currently offers over 562 million different...read more
INTRODUCTION Unauthorized sellers in online marketplaces are the scourge of popular brands today. No matter how tightly a brand controls its supply chain, products still seem to make their way to retailers the brand never vetted or sanctioned. Unfortunately, those...read more
INTRODUCTION & BACKGROUND Over the course of a few decades, we have witnessed the proliferation of a truly global economy. The impetus for this shift is likely the rise of E-Commerce, although other factors, such as vastly improved shipping logistics and...read more
In February 2017, counterfeit bottles of Jergens moisturizer found their way onto stores’ shelves. The brand’s parent company, Kao USA, quickly identified the issue and encouraged customers to verify UPC codes and product packaging on their own bottles of lotion. It...read more
INTRODUCTION:THE CASE FOR E-ENFORCEMENT This month, E-Enforce™ is deviating from our typical white paper format. Rather than providing an in-depth review of one aspect of E-Commerce enforcement, we’re taking our readers inside our world of tracking and...read more
DISTRIBUTOR LEAKAGE: How third-party sales in online marketplaces are exacerbating an age-old problem
INTRODUCTION Distributors have long been an essential component of the American sales channel. These intermediaries between the manufacturer and the consumer play several critical roles in the sales process, including warehousing, shipping, promotions, and sales to...read more
NAVIGATING UNCHARTERED WATERS: How third party retailer programs on Walmart.com and Jet.com will impact the unauthorized seller problem
INTRODUCTION As technology continues to advance, E-Commerce remains an undeniably important segment of the retail marketplace. Nearly 80% of Americans have made purchases via the internet, and over half have done so using their cell phones. These are...read more