ONLINE COUNTERFEITING ENFORCEMENT
Online counterfeiting is the illegal practice of making consumers believe that they are buying authentic goods, when in fact they are purchasing cheaply produced knockoffs of the real thing. According to the Organization for Economic Co-Operation and Development (OECD) online counterfeit sales have exceeded a half a trillion dollars annually. It is no wonder that these sales have proliferated, given that major marketplaces like Amazon and eBay are regular sales venues. Additionally, as website creation becomes increasingly automated and simple, many counterfeiters are creating their own websites for the sole purpose of making these illicit sales.
E-Triad™, enforcement has proven to be the most effective way for dealing with counterfeiters, no matter where they conduct their sales. E-Enforce™ has developed sophisticated technology that monitors the major marketplaces looking for indicators of potential counterfeiting activity. These events are then reviewed by our teams of analysts looking for clear signs of infringement. If counterfeiting is suspected, our investigation team gets involved by making covert product buys coupled with the physical inspection of the product. In the event the investigatory work reveals a counterfeiter, the seller is identified and our legal group is engaged for the purpose of employing any and all legal strategies to stop that seller.